Integrating Customer Experience

If there was an award constituted for a pioneer in the world of Internet banking, Wells Fargo, the 5th largest bank in the US, would be a strong contender. Not only was Wells Fargo the first bank in the US to launch an internet banking service for its retail customers way back in 1995, it was also the first to offer banking services over the internet to its corporate clients five years later, in 2000. Over the years Wells Fargo has consistently maintained its lead and currently with over 50 percent of it’s retail customer base (~ 7.2 million active online retail customers) and 2/3rd of its corporate customers using the Commercial Electronic Office, the bank has established itself globally among the top Internet banks. Forbes selected wellsfargo.com in its Best of the Web in its Spring 2005 issue and Internet research firm, Watchfire® GomezPro™